Resources
We publish our research because we think the sector benefits when evidence is shared openly. Below you'll find our free reports, presentations and blog posts covering everything from public attitudes and fundraising trends to governance, campaigning and funder practice. Use the search to find what's relevant to you, or browse to see what catches your eye, or you can view our old reports on our archive page.
Going Viral | Covid-19: How did charities respond to the first phase of the crisis?
How charities responded in the first weeks of Covid. Twenty-four interviews with charity staff, from chief executives to frontline workers, between 27 March and 2 April 2020, on the immediate decisions being made about services, fundraising and staff welfare.
Show me the money! The challenges in how charities present their financial information to the public
How charities present their finances to the public, and why it matters to donors. Identifies six problems, including figures buried in technical reports, inconsistent fundraising numbers, omitted fundraising costs and the limits of the Charity Commission's website.
Generation Game: How might the charity world have changed in 20 years?
What will the charity world look like 20 years from now? Joe Saxton's predictions, drawing on our work with over 150 charities and regular surveys of the public, politicians, donors and journalists, including the decline of direct debits and cash giving and pressure on legacies and older volunteers.
Give and Take: The challenges of measuring public generosity in the UK
Why different surveys reach different conclusions about who gives to charity and how much. Analyses the statistical and practical problems with the main approaches to measuring UK giving and proposes a panel-based alternative.
Child's Play: What has happened to children's charities over the last decade?
Children's charities have lost ground over the last decade: falling voluntary income, lower public awareness and less political engagement. This report examines the causes and proposes what the sector can do about it.
A Healthy Audience
Does the number of people with a health condition determine the size of the charity that supports them? An update of our 2014 analysis, covering income gaps between health charities, the link between mortality and income, and what drives public support for health charities.
Fundraising Around the World
Trust, giving and volunteering compared across nine countries: Australia, Canada, Germany, the Netherlands, Ireland, New Zealand, South Korea, the UK and the US. Produced with Australian consultancy More Strategic, it covers popular causes by country and giving patterns by religion, donation size and attitude.
Trust in charities, and why it matters
What trust in charities is, why it matters and what drives it. The first in a series produced with ACEVO, drawing on our public tracking research to give charity leaders a comprehensive picture of public trust and how to protect it.
Facts and figures: UK charity sector 2018
The essential facts and figures about the UK charity sector in one place: number of registered charities across the UK, sector income, workforce, the value of volunteering, funding sources and regulation. The 2018 update of our most-requested reference sheet.
SORPed out - Why financial reporting for charities should be reformed
Why charity financial reporting should be reformed. Joe Saxton, a former SORP committee member, argues that reporting has been captured by finance professionals: heavily regulated in forms the public never read, unregulated in the places donors actually look. Five recommendations, including a new financial reporting board.
PEST Analysis for the nonprofit sector
A refreshed guide to the political, economic, social and technological trends shaping charities, first published in 2011. This version covers Brexit, the 2017 election, smartphones and GDPR, and comes with a companion list of 100 essential PEST facts for strategic planning.
GDPR: The change that charity donors want
What did donors actually want from charities on data protection ahead of GDPR? Focus groups and Charity Awareness Monitor data on public attitudes to how charities use personal data, with recommendations for charities preparing for the 2018 changes.
Facts & Figures: Grant-Making Trusts
Key facts on the UK's 8,000 or so grant-making trusts, which distribute around £3 billion a year, with a particular look at the relationship between funders and grantees, including how many funders engage with beneficiaries before and after funding.
The Seven Sentiments of Cynical Donors - Perceptions of Charities in Brexit Britain
Focus group research on how donors saw charities after the 2015 fundraising critiques and the 2016 referendum. Identifies seven sentiments that shaped donor cynicism in Brexit Britain and what charities can do to address them.
Just my Type - An Archetype Analysis of Charity Finances
Sector-wide averages hide more than they reveal. This analysis of over 2,500 charities with income above £5 million sorts them into six financial archetypes, from contractors and traders to fundraisers and legacy fundraisers, so charities can compare themselves with their true peers.
An Emotional Journey: How charity brands can cut through the noise
Donors say they give on impact and effectiveness, but the evidence says decisions are quick and emotional. This report looks at the role of emotion in how the public relate to charity brands and closes with four practical points for charities that want to engage supporters emotionally.
Strong Foundations: How corporate foundations raise money and do good work
Research into 20 of the best-known corporate foundations in the UK: where their money comes from, how much comes from the parent company versus the public and staff, how much they spend, and which causes they support.
Facts and Figures: Legacies for charities
Facts and figures on wills and legacies in the UK: who leaves gifts to charity, how much legacy income the sector receives and where it goes. A reference sheet drawn from sector data.