Resources archive
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Covinformation Report May 2021
19 MAY 2021
The Covid-19 pandemic has brought with it unprecedented turbulence, impacting on life throughout the world. This report looks at some of the impacts it has had on the UK charity and voluntary sector over the last year.
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A Small Price to Pay: The pros and cons of charging charity beneficiaries*
27 Jan 2021
The Covid pandemic demonstrated how vulnerable many fundraising techniques are to the effects of lockdown. Events, street collections/fundraising, shops, and door to door fundraising have all been devastated by the pandemic. So as fundraising income is depressed - in some cases possibly for years - how can charities make up for the loss in income?
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Beyond Eeyore: growing your influence as a charity director
22 May 2013
Written by Jonathan Taylor as part of the Clore Social Leadership Programme we've been supporting, this report looks at the role of charity directors and whether they can achieve a balance between leadership responsibilities and participating in their senior team. It summarises the views of 12 individuals, half of whom are ex-financial directors and half of whom are current senior members of charity management teams.
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Trust in Charities and the Overseas Development Sector
22 Mar 2018
Stories in the media continue shaking the sector. We ran this survey to measure the level of trust in the charity sector shortly after the controversies around Oxfam and other charities, as well as the President’s Club fundraising event, hit the news. Below are some key research findings. The full data charts along with the summary and conclusion are available to download for free below.
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The Job Lot - Joe Saxton's 27 Survival tips for the world of work and management
5 Dec 2013
After 25 years of working, Joe Saxton looks back at his career and shares some advice on survival in work and people management. There are some top tips, entertaining anecdotes and interesting analogies in a piece that is as useful to people starting out in their career as it is to those who have seen it all.
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12 Free Reports of Christmas 2015
21 Dec 2015
We would like to thank our clients and partners for inspiring us to keep researching the topical issues in the sector. As part of our Social Investment programme we regularly produce Free Reports and feed our finding back to the sector so any charity regardless its size or sector can find something useful. Here are the 12 popular reports this year.
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Just the Ticket: Public attitudes towards the regulation of charity lotteries
3 Mar 2015
nfpSynergy has long held the opinion that the National Lottery does not need protecting from charity lotteries and that the regulations in place are stifling what could be a very effective fundraising mechanism for good causes. So to coincide with the DCMS consultation on charity lotteries, we surveyed 1,000 British adults to see what they thought.
The results are compelling and are laid out in full in this new free report.
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What do charities think about grant makers and grant applications?
1 Mar 2018
In 2012 we've produced an in-depth research into the relationship between a charity and a grant maker. We looked at the issue from both sides, surveying charities and interviewing grant makers. The time has come to update our knowledge on the matter and see what has changed.
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A Chance to Give
27 Mar 2013
It's fair to say that lottery deregulation for charities has been an issue for decades. Lotteries have been a staple part of the fundraising scene for years, but they are restricted by legislation and regulation from reaching their full potential.
Charities have taken some of the most effective fundraising mechanisms such as direct debits, direct mail and door-to-door recruitment and blended them with lotteries to create new income streams. While other techniques have waxed and waned, lotteries have carried on bringing in the money.
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Facts and Figures: Welsh charity sector
5 Feb 2018
We continue a series of essential facts and figures on particular regions and audience in the nonprofit sector. This short report presents an overview of the third sector in Wales, the Welsh population, and their levels of trust and the views of Wales based and Welsh-serving charities.
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Facts and Figures - Baby Boomers, Charities, and an Ageing Population
19 Nov 2015
The generational landscape of UK society is being radically transformed. We will see a predicted 2m growth amongst those aged 65 and over by 2020 (Future Foundation), representing a 20% increase on the current proportion of 65+ year olds in this country.
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Trust in Charity report for 2017
23 Jan 2018
We continue tracking the level of trust in the UK charity sector. This report presents the latest data along with the historical data going as far back as 2006. Below are a few key findings. To see the report in full, please click the download button below.
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The New Alchemy
24 Mar 2015
This is our second major report on volunteering. We published The 21st Century Volunteer in 2005 and it was our most popular free report for many years. But over time, many things in the world of volunteering, charities and the wider economic, social and political climate have changed.
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Facts and Figures: Scottish charities
13 Nov 2017
In the last 15 years the Scottish voluntary sector has become a larger part of the Scottish economy. This short report will give you some key facts and figures to feel comfortable talking about charities in Scotland.
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Facts and Figures - UK Charity Sector
17 Sep 2015
Have you ever wanted a few facts and figures about the sector at your fingertips? Have you wished you could give a journalist a few nuggets of info to show how important the sector is to society?
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Facts and Figures - Public’s Favourite Causes
8 Dec 2015
There are over 160,000 charities in the UK1, benefiting a wide range of causes from hospices to international development. We explore facts and figures to try and determine which of these causes appeal most to the general public, but find that the outcome depends on the criteria used. When asked, the public name clear favourites such as cancer and animals, but when their donating and volunteering preferences are considered the picture is far from clear.
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Public Service Provision by Charities
21 Nov 2017
Our new free report looks into what the public think of charities providing public services for government, and whether they are put off from giving or supporting charities who receives government funding. Here are some of the highlights. Download the report below to explore it in more detail.
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Ad Infinitum: charity advertising and media usage
24 Sep 2014
Adverts are everywhere we look these days and it's hardly surprising when the UK advertising market stands at over £14bn. But how much of that is spent by charities? And what do they actually spend it on?
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Innovation (still) Rules
28 Jan 2013
The not-for-profit sector is, by its very nature, innovative. Charities exist to respond to an unmet need or to drive change. But what does innovation actually mean? And what are charities really doing to develop innovation processes, cultures and, more importantly, results?
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Challenging Cuts - investigating the response of charities to front-line service cuts
13 Jan 2016
Has the charity sector been doing enough in response to government funding cuts? Local authorities have been subjected to a high level of cuts in the last five years, with the Autumn 2015 spending review promising to go even further.
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The Right Values?
1 Nov 2013
Charities, voluntary and community groups, faith based organisations, and social enterprises, together, represent the substantial and diverse social sector.
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Past Imperfect: How successful have charities been over the last few decades
6 Apr 2016
Are we doing a good job? This is the single most important question a charity, or any other organisation, can ask itself.
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Law firm Stone King legal opinion on fundraising self-regulation
30 Mar 2016
Leading charity Law firm Stone King have been spearheading a debate as to what trustees should be considering when assessing how to fundraise.
There are proposals for a new Regulator in the light of inappropriate fund raising tactics, but before that is formally set up, charities are already having to balance their fiduciary duties against pressures to amend their practices.
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Public, media and MPs’ attitudes towards campaigning
10 Mar 2016
This report looks at the key trends in how the public engage with politics and how they perceive charity engagement with the political process. It draws on nfpSynergy’s research with a range of audiences, including the general public, MPs and journalists.
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Charities have the highest number of people who wanted to complain but didn't
16 Mar 2016
nfpSynergy carried out research with 1000 members of the general public in January this year. We were interested in how the public saw charities and their marketing in comparison to other sectors, as well as the levels of complaint for seven different sectors.
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Charities at Christmas
10 Feb 2016
The run up to Christmas 2015 was a busy period for charities. Giving Tuesday, big TV adverts and multiple Christmas appeals meant that people had even more contact with charities than usual. But how do the UK public feel about charities at Christmas? Which campaigns are the most successful and why?
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New report calls for more action to minimise the effects of frontline spending cuts on charities
15 Jan 2016
The new report – Challenging Cuts – Investigating the response of charities to frontline service cuts – has three main sections which have the following key points.
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New research shows that MPs & public want tighter regulation of charity fundraising
20 Dec 2015
MPs across all parties want to see tighter regulation of charity fundraising in response to last summer’s media coverage – new research shows. Two thirds of MPs think that we need tighter regulation, and half think that this is necessary even if it means that charities raise less money.
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New research shows that charities face tough battles ahead on campaigning with MPs
18 Sep 2015
Charities face tough battles ahead on campaigning with many MPs – particularly Conservatives – new research shows. Two thirds of Conservative MPs think that the charity sector is too political, and one third think that charities should not campaign in Parliament at all.
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Half of people very annoyed by doorstep and telephone fundraising
21 May 2015
Almost one in two people find it ‘very annoying’ to be asked to give to charity on their doorstep or over the telephone, according to new research. A third of people also dislike being approached to sign up to a charity in the street, with collection buckets the preferred way to be asked for money.
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Free media training on answering the tough questions
20 Jul 2015
Are you a charity? Ever had difficult issues or questions from the media or the public? We're putting together some training for around 50 people in the sector. Find out more below.
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The Lobbying Act: A Waste of Time and Resources?
12 Feb 2015
The Lobbying Act has been a source of controversy in the charity sector since its introduction in January 2014, but what has it actually changed? We have conducted 19 in-depth interviews on the subject with a range of sector professionals, which revealed widespread anxiety and confusion over what the new legislation means for charities and the future of the sector.
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The 12 Reports of Christmas 2014
18 Dec 2014
It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!
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Give and Let Give
16 Oct 2014
A comprehensive look at the history of Gift Aid and how a few changes could make it even better.
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Walking the Tightrope - Five recommendations for charities to engage with Scotland’s changing future
11 Jul 2014
Whether or not Scotland votes for independence, the future of the country is set to change. As politicians continue to debate what independence could mean, we have analysed what MSPs and the general public think the impact of a ‘Yes’ vote would have on Scottish charities.
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Top 10 Reports of 2014
19 Mar 2015
With our 100th free report on the way in the next few months, we thought we'd take a look at some of our recent ones. All 99 reports are available free on our website, but here's a snapshot of the top 10 most downloaded in 2014.
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2 in 3 people say rebrands and London offices are a waste of charities’ money
26 Jun 2015
Two thirds of people think that charities spending money on rebranding or London offices are wasting donations, new research shows. The study, published by research consultancy nfpSynergy, reveals that people feel websites and advertising are a better use of vital funds, while half prefer it when charities are run by volunteers.
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The 12 Insights of Christmas
18 Dec 2013
As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.
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12 Free Reports of Christmas
13 Dec 2012
Free Reports of Christmas
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Public prefer charities to keep low cash reserves
4 Jun 2015
Just one in 17 people think charities should save more than a year’s expenditure for a rainy day, a new study shows. A third of people favour reserves of less than six months’ spending, while only one in ten agree it should be whatever a charity decides.
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Charities urged to consult key audiences before changing name
21 May 2015
Donors, volunteers and beneficiaries should be consulted before a charity changes its name, a new report warns. It also says the best charity names are “memorable, inviting and can’t be shortened.”
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A draft strategy for changing the way that the media cover charities
24 Apr 2015
This is a paper to set out the issues and create a strategy for the next three years for ‘Improving media coverage’, Strand 3 of the Understanding Charities group. The idea of the paper is very much to try and reach a clear strategy for how we move forward on Strand 3. This may be by getting a high level of agreement with the strategy contained in this document.
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Less than half of public think charity CEOs should be paid
1 May 2015
Fewer than one in two people agree with charities paying their chief executives, according to a new poll. The results also reveal that the public are still confused about who is actually paid in charities, with many thinking presidents, trustees and patrons draw a wage.
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Majority of people disagree with charity lottery regulations, new report shows
3 Mar 2015
Three in four people feel that charity lotteries should be free to raise as much money as the National Lottery, new research shows. Just the Ticket, written by research consultancy nfpSynergy, also reveals that most people feel lotteries run by good causes should not be capped and do not affect their other donations.
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Strength in numbers; how independent hospices can raise more income from voluntary and donated sources to fund their work
18 Sep 2013
In 2010, the think tank Demos published a report entitled ‘Dying for Change’ highlighting some of the challenges facing hospices in the future. Help the Hospices responded to this by setting up the Commission into the Future of Hospice Care to provide guidance, information and options for hospices to inform their strategic position and offerings in the next 10 to 20 years.
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Future Hospice Income and Fundraising
22 Oct 2012
As part of our work with Help The Hospices, we held a conference for representatives from the industry to discuss the future of hospice funding and other issues facing the sector. We had many attendees from up and down the country, with our insightful presentations provoking some excellent debate among those present.
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Charity shops more popular than eBay
26 Feb 2015
People now prefer to buy from charity shops rather than online marketplaces like eBay, new research shows. The data, released by nfpSynergy, also shows that four in five of us have visited a charity shop in the last year, up from two thirds a decade ago.
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The Six Reports of Summer
5 Jun 2014
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available.
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The New Alchemy Parts 2 and 3: Trends and motivations
4 Sep 2014
This is the second part of our new volunteering report and you can download it free in the top right hand corner of this page. It's being released in seven parts.
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5 Key Trends and their Impact on the Voluntary Sector
5 Jan 2003
The impact of social and economic change on the voluntary and community sector is far-reaching. It is a fallacy that the sector is insulated from the wider world in which it operates - yet many charities remain largely uninformed about the future they face.
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Nine campaign tactics for charities to consider before a General Election
9 May 2014
We have combed through the comments we received from MPs in this year’s Charity Parliamentary Monitor to get a sense of which campaigning tactics used by charities are the most effective.
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Show and tell: a Best Practice Guide to portraying beneficiaries and service users
18 Sep 2012
This is the first in a series of guides from CharityComms, the sector communciations body. It was written by our Driver of Ideas, Joe Saxton, as part of his role as Chair of CharityComms.
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The Politics of Charities
8 Jan 2014
As the Lobbying Bill trundles through Parliament, the nightmare of charities being severely limited in politically representing their beneficiaries threatens to become a reality.
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Innovation: A roadmap for homeless agencies
15 Feb 2003
The Innovation Roadmap is designed to guide homelessness and other voluntary organisations towards a culture of more systematic innovation.
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The Bangladesh innovation take-away - How the not for profit sector in Bangladesh is breaking new ground in social entrepreneurship
7 Jan 2006
"While living in Bangladesh and working in the not-for-profit sector, I’ve been continuously interested, amazed and even perplexed by the activities of not-for-profit organisations. Bangladesh is so often portrayed as a disaster prone area, a passive recipient of aid. In fact this unique and dynamic country has many positive experiences to share.
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The New Alchemy Part 7: Our Final Thoughts and Conclusions
15 Dec 2014
The final instalment of our volunteering report is here at last. It’s shorter and punchier than the previous ones and is more opinionated overall. It also has no charts or diagrams.
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Searching for Answers
8 Oct 2014
An overview of how transparent 50 UK charities are, based on the investigations of nfpSynergy's researchers.
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A Hidden Gem
13 Aug 2011
The Clore Social Leadership Programme aims to develop and connect aspiring leaders in the social sector who are working for the benefit of individuals and communities across the UK. nfpSynergy has been supporting Clore fellows on their research projects through a mixture of research.
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What do the public think about charity costs and CEOs salaries?
16 Aug 2013
This is a presentation of our data on the public's opinion about charity spending. We also have a video of this presentation here, presented by Joe Saxton, with some great insight and explanation of what the data means for charities.
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Social Media League Table
11 May 2011
This is a report we wrote to compare the "social media presence" (index reflecting Facebook ‘likes’, Twitter ‘followers’ and YouTube ‘subscribers’) of all UK charities. The report also analyses the Top 50 UK charities by fundraised income - comparing the Top 25 of those against the 25 most popular UK shops, and the Top 25 FTSE companies by market capitalization.
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The New Alchemy Parts 4 & 5: Mechanics and engagement
23 Oct 2014
Parts 4 and 5 of our volunteering report look at motivations, engagement and retaining your volunteers.
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The New Alchemy Part 6: How do we manage the 21st century volunteer?
20 Nov 2014
Part 6 of this report looks at managing the 21st century volunteer. This instalment examines the views of some of the people closest to the changing landscape of volunteering; the volunteer managers themselves.
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A chief concern: how CEO pay has changed in the UK’s best known charities over the last five years
18 Nov 2013
Charity chief executives have recently found themselves under the spotlight in one area more than any other; their salaries. Plenty has been said about the public objecting to anyone at a charity earning over £100k a year, but we have been looking at how we got to this stage. Our data, drawn from the country’s top 50 most recognisable charities, looks back at CEO pay from 2007-2012 and what drives it.
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Branding Inside Out; a best practice guide
13 Dec 2012
In today's world, a charity's brand has become a vitally important part of its appeal. Branding Inside Out, produced by CharityComms, has been compiled with the guidance of a steering group of brand experts.
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Touch and Go: The internet, digital TV and mobile telephony as tools for maximising the impact of charities
4 Jan 2004
This report aims to help voluntary organisations better understand the nature of the current technological revolution and plan for the future accordingly.
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Looking a Gift Aid horse in the mouth
1 Apr 2003
A research report on charities’ attitudes to Gift Aid and its marketing, complete with results from our survey.
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The Donor Confidence Index
10 Dec 2014
This is the first edition of our new measure of donor confidence. Similar to the one that measures consumer confidence, the Donor Confidence Index brings together six questions asked to the general public over the last four years to provide an invaluable indication of how they feel about charities.
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Charities must speak to the next government with one voice on Gift Aid, says new report
16 Oct 2014
The charity sector has a great opportunity to reform Gift Aid and maximise donations if it speaks to the next government as a combined force, a new report argues. ‘Give and Let Give’, written by research consultancy nfpSynergy, evaluates Gift Aid since its inception in 1990 and argues changes are needed as it has become too complicated and bureaucratic, particularly for the small charities it was specifically set up to help.
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Volunteering bodies need more power and are not leading effectively, say volunteer managers
19 Nov 2014
Two in three volunteer managers feel they need a more powerful representative body, according to a new report. The New Alchemy, written by research consultancy nfpSynergy, also reveals that many of them feel volunteering suffers from inadequate leadership in several key areas.
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Charities hit by significant drop in trust levels over the past year
23 Jun 2014
The public’s trust in charities has fallen by 10 percentage points in the last year, new research suggests. They now appear seventh in a newly published list of the most trusted institutions, coming behind the Royal Family and small businesses for the first time.
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Talk to MPs early and often in election run-up, new report urges charities
12 May 2014
It is vital for charities to talk to MPs early, often and about credible campaigns, according to a new report out today. ‘Nine campaign tactics for charities to consider before a General Election’ is written by research consultancy nfpSynergy and urges charities to act quickly and effectively.
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Less than half of Conservative MPs think charities should challenge the government and political parties
10 Sep 2014
Just two in five Conservative MPs think charities should be challenging the government and political parties and more than a third are against it, new research shows. The study, published by research consultancy nfpSynergy, also suggests that almost all Labour MPs are in favour amid deep divisions over charities and their lobbying activities.
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Public uncertain of implications for charities if Scotland votes ‘Yes’
11 Jul 2014
The two largest political parties in Scotland are split over the impact independence will have on charities, new research suggests. ‘Walking the Tightrope- five recommendations for charities to engage with Scotland’s changing future’, a new report published by research consultancy nfpSynergy, shows that while Labour and Scottish National Party MSPs disagree on the repercussions of independence, a third of the public are uncertain about what it would mean for charities.
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Over a third of people think charities should have less than six months of expenditure in reserves
11 Jun 2014
More than half of people think charities should be out spending their money rather than saving it, according to research out today. The poll, carried out by research consultancy nfpSynergy, reveals that over a third of think charities should have less than six months’ worth of expenditure in reserves.
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Thanks for everything! How do charities recognise and say ‘thank you’ to their key donors
29 May 2014
Charities have always relied on fundraising to survive, coming up with new and exciting methods alongside the staple ones that have existed for years. But how do they recognise the impact donors have on their work? And how do they say thank you?
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The lives of donors are changing. Are charities keeping up?
19 May 2014
The general public, the sector's donors, are changing. Society is ageing, living longer, using the internet on mobiles and ordering 87,000 different types of coffee.
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Global Digital Fundraising - a world of opportunity
16 Apr 2014
Global communication has created possibilities and connections, but also some problems. It has, however, opened up new opportunities for non-profits everywhere to engage with their communities and key audiences. We know digital fundraising is an area for growth, but what does this mean for non-profits in different environments?
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Public happy for charities to lobby in Westminster
6 Jan 2014
More than half of people think that charities should be able to lobby the government to further their cause, a new report suggests. The Politics of Charities, published by research consultancy nfpSynergy, also shows that a charity campaigning to change the law just puts one in 25 people off donating, while MPs and journalists are apparently wary of non-profits becoming political.
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Monitors Pricing List 2014
5 Jan 2014
A full list of all nfpSynergy's Monitors and prices for 2014.
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‘Too little money going to the cause’ remains people’s top reason for not donating
11 Dec 2013
Charities are likely to lose donations from the public if they are thought to be spending too little on their cause, new research suggests. The poll, carried out by research consultancy nfpSynergy, found that 62% of people say this is their main reason not to give to good causes, making it the top choice for four years running.
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More than half of people are against paying trustees and a third are against paying CEOs
2 Feb 2013
The general public are still not completely sure who is paid in charities, new research shows. The poll of 1000 people, carried out by consultancy nfpSynergy, also found that people are divided on who should be drawing a salary from non-profits.
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Volunteering at Christmas has real potential for growth, new research suggests
20 Dec 2013
Charities could be missing out on potential volunteers over Christmas, new research suggests. Over a quarter of people saying they are planning some Yuletide volunteering this year, with many motivated by the festive spirit and ‘extra time provided by the holidays’.
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Awareness of charities begins at a young age
25 Jun 2013
People’s awareness of charities is formed at a young age, new research suggests. Young people also display charity engagement levels similar to those of adults according to the new poll, published by research consultancy nfpSynergy, which reveals promising figures about the donors of tomorrow.
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New research report analyses CEO pay in the top 50 best known charities
18 Nov 2013
Charity chief executives have recently found themselves under the spotlight in one area more than any other; their salaries. Plenty has been said about the public objecting to anyone at a charity earning over £100k a year, but we have been looking at how we got to this stage. Our data, drawn from the country’s top 50 most recognisable charities, looks back at the last five years of CEO pay and what drives it.
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The connected consumer – how can charities cope?
25 Oct 2013
Before the event, Simon Fowler, Managing Director of Advanced Business Solutions, commented: “The NFP sector is going through tremendous change and the key goal for organisations is to be able to connect more effectively with their customers, whether donors and supporters in the charity sector or members for professional membership organisations.
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Spring Insights 2013
20 Mar 2013
Thank you to everyone who attended our Insights event. If you couldn't make it, thank you for your interest in the event and we hope to see you next time.
Our presentations are now available for free download on this page for anyone who would like them.
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Summer Insights 2013 Presentations
18 Jun 2013
Thank you to everyone who attended our Insights event. If you couldn't make it, thank you for your interest in the event and we hope to see you next time.
Our presentations are now available for free download on this page for anyone who would like them.
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Trust in charities up for third year running
16 Jul 2013
Trust in charities has increased for the third successive year, new research suggests. Two thirds of people trust them, making them the fourth most trusted institution in Britain behind the Armed Forces, Scouts and Guides and the NHS.
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Charities and grant-makers need joint code of good practice and discussion forum
19 Jun 2013
Charities and grant-making trusts need a code of best practice and a discussion forum to move their relationship forward, a new report claims. ‘Inside the mind of a grant-maker’, published by research consultancy nfpSynergy, calls for the Association of Charitable Foundations (ACF) and the Institute of Fundraising (IoF) to take significant action to make it easier for charities and grant-makers to work together.
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Number of young volunteers has nearly doubled over the last decade
1 Oct 2013
A third of young people now volunteer for good causes, new research shows. The figure is nearly double that of a decade ago and the young are now the most likely age group to give up their time. The poll, published by research consultancy nfpSynergy, also reveals that volunteering is up 5% since January, meaning 1 in 4 people are now volunteers.
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Three in four people think London offices are a waste of charities’ money
29 Jul 2013
Three in four people think that London-based offices for charities are a waste of money, new research shows. The public also take a dim view of paying for rebranding, but more than half say they would feel confident that a charity spends donations well if they vetoed first class travel for staff.
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Public give their opinions on charity staff pay
18 Feb 2013
The general public are still not completely sure who is paid in charities, new research shows. The poll of 1000 people, carried out by consultancy nfpSynergy, also found that people are divided on who should be drawing a salary from non-profits.
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Scottish independence could have a big impact on UK-wide fundraising strategies
5 Feb 2013
Almost half of people in England and Wales would be less likely to donate to charities in an independent Scotland, new research suggests. The poll, carried out by research consultancy nfpSynergy, suggests there would be some dramatic changes to the giving landscape if Scotland votes to leave the UK.
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Public prefer search engines to charities for information and advice
1 May 2013
Charities are not a popular resource for people looking for support, advice and information, new research shows. The poll, carried out by consultancy nfpSynergy, shows that the general public see charities as a last resort when seeking help with certain issues.
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Volunteering levels still flat despite Britain’s ‘golden summer’
3 Apr 2013
Britain’s ‘golden summer’ could have been a false dawn in terms of volunteering, new research shows. Despite a summer of Olympic glory and the praise heaped upon Games helpers, few people have been inspired to give their time to good causes and there has been no overall increase in volunteering.
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‘Too little money going to the cause’ is public’s top reason for not donating
14 Dec 2012
Charities are likely to lose donations from the public if they are thought to spend too little on their cause, new research suggests. The poll, carried out by research consultancy nfpSynergy, found that 61% of people gave this as their main reason not to give and it has been the top choice for three years running.
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Public levels of trust in charities and Royal Family increase, but political parties still bottom of the pile, new research shows
2 Nov 2012
Public trust in charities is on the increase, new research shows. Levels of trust in the Royal family have also increased dramatically in the Jubilee year.
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UK Fundraising Benchmark
17 Apr 2010
A survey and the results on all things fundraising, answered by people in the sector.
Versions from 2007 and 2010 are available.
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Who gives to Charity?
1 Jan 2007
A new analysis from the Family Expenditure Survey.
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Who are we here for?
1 Jan 2002
Joe Saxton looks at the relationships between users, stakeholders and accountability and argues that user involvement in the trustee body is far from the only route to increased accountability
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Unlocking potential; How offenders, former offenders and their families can contribute to a more effective Criminal Justice System
1 Jan 2008
The Clinks Taskforce was set up to identify ways in which offenders, former offenders and their families can make a positive contribution to the policies, services and practices that affect them, both in prison and the community.
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Who are we here for? Trustees and Governance Spring 2002
1 Jan 2002
Joe Saxton looks at the relationships between users, stakeholders and accountability and argues that user involvement in the trustee body is far from the only route to increased accountability.
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Understanding teenagers’ lives in the 21st Century
8 Jan 2001
Sky commissioned the Future Foundation to conduct a programme of research that will provide a better understanding of teenagers’ lives. This project coincides with the re-launch of ‘Reach for the Sky’ (RFTS), Sky’s corporate social responsibility programme.
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Less Equal than Others; Ethnic minorities and the criminal justice system
11 Jan 2008
This is an external report from Clinks, a registered charity.
The report pulls together information and research from a wide variety of sources. It shows that despite great strides to reduce racial inequalities, individuals from BME groups are over-represented at every stage of the CJS and face multiple layers of discrimination.
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Building trust and confidence in charities: what should the sector do and what should charities do
26 Sep 2012
Trust is of paramount importance to charities. The public’s trust is one of the major factors that underpin the donations of time and money by millions of people every year. But what is the best way to build that trust?
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How charities can make the most out of social media
24 Jul 2012
Just like when King Arthur asked a few of his mates to sit round in a circle for a chinwag, a number of myths have grown up around social media. Vicky Browning, director of CharityComms, looks at whether some of these assumptions are stifling charities' abilities to use it as an effective communications channel.
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Charity lottery de-regulation / Charities and executive pay
2 Aug 2012
How lottery deregulation could raise more money for charities. Society lotteries are the most regulated part of fundraising: the prize money, the amount of money, the profitability and much more of charity lotteries are regulated.
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Proportion of satisfied donors up by 12 percentage points overall since 2006
9 Jul 2012
The proportion of donors claiming to be satisfied overall with their charitable giving experience is up by 12 percentage points (up 8 percentage points re ‘moderately satisfied’, up 4 percentage points re ‘very satisfied’), from 80% in June 2006 to 92% in Nov 2011 (slides 2-3)
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Action for Trustee Racial Diversity – Key findings from mapping survey questionnaire
31 Oct 2019
Review key findings from Malcom John's Action for Trustee Racial Diversity report with some interesting statistics
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Gone Viral - The impact of a second year of Covid-19 on charities
11 Nov 2021
In April 2020, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. The report detailed the many challenges as well as innovations that were emerging from the sector over those early weeks.
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Hidden But Vital: Charities and the Pandemic
5 Aug 2021
This report compares findings collected during the pandemic with longer term trends in the charity sector. We're sharing data and trends from surveys with the general public, parliamentarians, journalists covering charity sector news, and primary healthcare professionals; all this alongside our Covid-19 research.
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Facts & Figures: Charities and UK Government
18 Apr 2019
Our Facts & Figures reports are free, bite-sized offerings chock full of interesting statistics for the charity sector. In our latest report, we're drilling down in to charities and their relationship with the UK Government. Download the full report below.
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The Future of the Funding Sector: Interviews with sector leaders
22 Jul 2021
This report comprises the findings from research commissioned by John Ellerman Foundation in Spring 2021. We hope that sharing the views of many important voices within the grant making sector through this research will spark further discussion about the challenges faced by the sector, how each individual funder can confront them, and ultimately how the sector can better serve the organisations and communities it funds.
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The Donation Deficit: How the pandemic has shaped charity donations
26 May 2021
We've published a mini-report sharing our data on the way that the pandemic has affected charity donation patterns.
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Work in Progress - The golden threads that run through strategies for mission delivery in not for profits
15 May 2017
Most of the work we publish contains some data from either quantitative or qualitative research. Evidence for our assertions is typically a pre-requisite before we create ideas or recommendations about what we think is happening.
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Public and MP attitudes toward charity lottery regulators
3 Jan 2019
We're pleased to release our latest findings on the public and MPs attitudes towards charity lottery regulation from Autumn 2018.
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Volunteering Trend Data
27 Sep 2017
At nfpSynergy, we've been tracking the proportion of the UK public that volunteer for over ten years. This report gives an overview of volunteering over time from as far back as 2003 up until August 2017.
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Facts and Figures - Public's Favourite Causes 2016
1 Sep 2016
There are over 160,000 charities in the UK, benefiting a wide range of causes from hospices to international development. We explore facts and figures to try and determine which of these causes appeal most to the general public, but find that the outcome depends on the criteria used.
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Facts & Figures: Young People and Charities
29 Mar 2017 We're pleased to present a new Facts and Figures report which gives a quick overview of volunteering and charitable activities by young people in the UK. Discover how many 16-24s are volunteering, the likelihood of donations being made by this demographic, and more.
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Facts and Figures - Volunteering
3 Nov 2016
At nfpSynergy we have been tracking the proportion of the UK public that volunteer for over ten years. This free report reveals some of our most interesting findings.
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Trust in charities and other public institutions - May 2017
8 May 2017
We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.
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Facts & Figures: Northern Ireland
25 Apr 2017
This free report gives an overview of the charity landscape in Northern Ireland recently revealed by the introduction of compulsory registration in 2013.
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Ad Infinitum - How charity media expenditure patterns are changing
5 Oct 2017
We're pleased to publish our new analysis of charities advertising expenditure patterns. The single most interesting finding is how charities are spending so little on the internet – just 5%- compared to the market as a whole where 46% of all expenditure is now on the internet.
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What exactly are charities trusted to do?
5 Jul 2017
For some time the sector has been keen to understand levels of trust and confidence in charities. At nfpSynergy we have been measuring levels of trust in charities for over a decade and we now research trust in charities twice a year.
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Major Donor Giving Research Report: An updated synthesis of research into major donors and philanthropic giving
10 Oct 2017
In 2012, the Institute of Fundraising commissioned nfpSynergy to compile a synthesis of research into major donor giving. Much has changed in the UK since our first report - not least the unfolding ramifications of the vote to leave the European Union in 2016, and the looming implementation of GDPR. So what does the picture look like five years on?
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Post election research with MPs shows their priorities for the sector
13 Sep 2017
We're pleased to release selected findings from our latest research with MPs carried out after the election, revealing their priorities for the charity sector chosen from a prompted list.
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nfpSynergy focus group quotes about annual reports and accounts
3 May 2017
What do the public think about the way charities report their impact and spending?
We recently conducted three focus groups with charity-friendly members of the public to gauge their thoughts on a range of issues regarding charity reporting.
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Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
22 Mar 2017
Last year we asked the public what concerns them most about charities, looking in particular at what puts them off supporting a charity, as well as what would encourage them to give. The research, carried out as part of our Charity Awareness Monitor (CAM), revealed some interesting insight.
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How could Gift Aid be improved and generate more income for charities?
8 Feb 2017
The future for individual giving in the UK looks uncertain. With some data management rules changing, charities may not be able to communicate with as many of their supporters as they do now, and this could seriously affect the Gift Aid scheme.
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8 Feb 2017 The future for individual giving in the UK looks uncertain. With some data management rules changing, charities may not be able to communicate with as many of their supporters as they do now, and this could seriously affect the Gift Aid scheme.
2 Oct 2016
Our latest research with the public has revealed that public irritation with fundraisers has declined.
We asked questions in January 2015 and July 2016 about ‘what are the main factors that would put you off giving to a particular charity?’.
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What would encourage people to give to charity? A survey of public attitudes
4 Nov 2016
Our latest research looks at what encourages people to give to charity – the flip-side of our last research two weeks ago which looked at what put people off giving.
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The 12 Reports of Christmas 2016
1 Dec 2016
The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector. As part of our Social Investment programme, we regularly produce free reports and feed our findings back to the sector so any charity regardless of size or sector can find something useful.
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Gift Aid benchmark: What does good look like?
1 Jul 2016
We have invited charity and non-profit professionals to take part in our short survey and share their wisdom on what a good level of Gift Aid looks like for them. Now we are feeding back the insights to the sector.
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Charities at Christmas 2016
20 Dec 2016
Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas.
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nfpSynergy Trust in Charities Report December 2016
2 Dec 2016
We are happy to release the slides for the latest of our research into trust in charities. This is the third wave of research this year, and for the first time we have measured trust in the Fundraising Regulator rather than the Fundraising Standards Board.
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Public more likely to see small charities as “friendly” but “amateur”, large ones as “professional” but “wasteful".
12 Apr 2010
Leading not-for-profit sector research consultancy nfpSynergy’s Charity Awareness Monitor regularly surveys a representative sample of 1000 16+ year olds throughout mainland Britain every year, asking them a range of charity-related questions - including gauging what impact the size of a charity has on public perceptions and on claimed propensity to donate.
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How to research your brand
1 Apr 2011
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy's experience in tracking charity brands over time.
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Small Change: How charity lottery limits impact on small charities
24 Apr 2019
Our new report with the People's Postcode Lottery highlights how fundraising limits affect charity lotteries- and ultimately hurt smaller charities. It explores the fundraising environment for small charities, examines charity lottery regulation and its impacts, as well as analysing attitudes toward charity lottery limits among MPs and the general public.
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Taking nothing for granted: a research report into what charities think a model grant-maker looks like
2 Jul 2012
In early 2012 the John Ellerman Foundation embarked on a strategic review to find out what a model grant-maker looks like in the eyes of applicants and grantees, and compare practices in the grant-making sector.
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Look! nfpSynergy did my PEST analysis - February 2011
28 Feb 2011
This report grew out of one released in October 2010 - It’s competition, but not as we know it (2nd edition) – which explored what it means for charities to compete, the changing face of that competition and the different strategies charities can follow in order to thrive.
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Mission impossible- a report and reference collection of charity mission and visions (full report and reference)
20 Oct 2008
Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements. It takes away all the hard work of trawling through their organisations' websites.
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It's Competition but Not as We Know It
30 Oct 2010
This report is an introductory examination of the issues of competition and strategy in the voluntary sector. Our aim is to stimulate organisations to think about how they can improve their performance overall and in comparison to their peers.
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Half of Brits say voluntary sector does not get ‘fair share’ of official honours
48% (slide 3, attached) of the British public say people working in the voluntary sector do not get enough official honours Unpaid volunteers deemed most deserving (slide 4) of such honours - ahead of charity chief execs, rich donors and other notables
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Getting the Message Across
25 Oct 2006
Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.
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How Government Definitions Overestimate Levels of Volunteering
17 Mar 2009
This briefing looks at how government measures the levels of volunteering in the UK (and touches on measurements of civic participation) and suggests there are a number of ways in which the current research methodology is over-estimating the level of volunteers.
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Who volunteers? Volunteering trends 2000-2007
9 Jan 2008
This briefing looks at some results from nfpSynergy's Charity Awareness Monitor to analyse volunteering trends over the last 7 years. While volunteering levels have remained fairly constant, the demographics of volunteers have changed.
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Paid or unpaid? That is the question. Or how the public is more likely to think that trustees are paid than fundraisers
20 Oct 2008
A representative sample of the UK population was asked to identify which of a variety of groups involved with charities was paid or unpaid. The results showed that while the public was right about whether directors and chief executives were paid (around 90% thought they were definitely or probably paid) far less accuracy was seen for trustees and fundraisers (only 8% thought trustees were definitely unpaid and only 6% thought fundraisers were definitely paid).
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Understanding Misunderstood Youth
30 Jun 2010
nfpSynergy has created this report to contribute to the knowledge of charities, policy makers and community organisations work¬ing to support young people involved with and affected by street violence, explore the facts about young people’s involvement in street violence and identify the groups most at risk and examine the solutions proposed by charities and not-for-profit organisations.
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The Future of Homelessness
1 Sep 2002
The future is an uncertain place when you are working with a phenomenon that is as complex and changeable as homelessness. This briefing aims to help homeless agencies to understand the significance of the key social, political and economic forces that affect their work so that they may be better prepared for what is to come.
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Ten tips for lobbying MPs - nfpSynergy
28 Jan 2005
nfpSynergy has a wealth of back-data regarding MPs' opinions of charities and their campaigns, comments from those who work in this area and experience of the sector. This has enabled us to compile a report containing ten tips, which extract the most salient issues to emerge from our research, to help you in your future charity campaigns and lobbying.
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The Complete Innovation Toolkit
14 Sep 2004
This toolkit goes with our 'Innovation Rules!' report, and contains practical guidelines and exercises through which an organisation can increase the quantity and quality of its innovative solutions.
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"Innovation rules!" A roadmap to creativity and innovation for not-for profit organisations
24 Oct 2008
Too few people have specifically addressed the voluntary sector's potential for innovation and the voluntary sector is often left feeling that the only time they can afford the luxury of innovation is when a funder specifically asks for it. It is our hope that this report will provide charities with a greater understanding about what innovation could do for them on a day-to-day basis.
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A model for strategic decision making
2 Apr 2008
This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.
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Understanding the benevolent sector - October 2011
1 Oct 2011
Elizabeth Finn Care (EFC) commissioned nfpSynergy to complete a broad and ambitious two-part research project into the state of the benevolent sector, looking at current issues and challenges in the sector, and the potential for sharing resources and strategic partnerships.
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Virtual Promise 2005 - Full Results
20 Oct 2008
Results from our 2005 annual survey of how charities are using the internet. The most recent edition is 2008.
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Virtual Promise 2006 - Full Results
20 Oct 2008
Results from our 2006 annual survey of how charities are using the internet. The most recent edition is 2008.
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Virtual promise - original research conducted 2001 and annually since then
12 Feb 2001
nfpSynergy researched and wrote a report with Horwath Consulting called 'Virtual Promise - Are charities keeping up with the Internet revolution?' It was published as a special supplement for Third Sector magazine and was sent out in February 2001.
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Virtual Promise - a report on charities use of the internet between 2000 and 2004
27 Oct 2008
This report is a culmination of four years of research into UK charities' use of the internet since the initial Virtual Promise report in 2000. The report is separated into three main sections. The first features the results from a 2003 survey of charities.
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Virtual Promise 2008 - less than £1m
19 May 2009
The results for charities with an income of under £1m, taken from our 2008 Virtual Promise survey.
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Virtual Promise 2008 - Between £1m and £10m
19 May 2009
Results for charities with an income between £1m and £10m annually, taken from our 2008 Virtual Promise survey of how charities are using the internet.
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Virtual Promise 2008 - over £10m
19 May 2009
Results from our 2008 Virtual Promise survey of how charities are using the internet, for charities with an annual income of more than £10m.
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nfpSynergy Virtual Promise 2008 - full results
14 May 2009
Since 2001, we've been surveying charities to find out how and why they use the internet. These results are from the latest survey, conducted in the second half of 2008.
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Virtual Promise - 2007 results
18 Jun 2008
Results from our 2007 annual survey of how charities are using the internet. The most recent edition is 2008.
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Typical young people - A study of what young people are really like today
20 Oct 2008
Much of the social dialogue about young people is focused on the behaviour of a minority of troubled young people. While this is understandable in some respects, there is a danger that these individuals are taken to be representative of all young people in Britain.
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Stressed out: a public experience of stress at work (2008)
17 Jan 2008
In late 2006, the Samaritans commissioned nfpSynergy to design and conduct a research study into the state of stress today in the UK. One of the key findings was the extent to which people’s work contributed to their stress levels and impacted on their lives.
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Signed, Sealed and Delivered
23 Nov 2007
This report was written in collaboration with the Fundraising Standards Board, and it looks at the public's perceptions of charity direct mail, and how charities can work with these.
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Trusted but misunderstood- November 2002
1 Nov 2002
Is the public falling out of love with charities? Those operating within the voluntary sector may feel concerned that today's public are growing increasingly sceptical about charitable activity. As a result, there is much discussion about the need for tighter regulation of charities in order to inspire greater public trust and confidence and therefore future financial success.
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Passion, persistence and partnership: the secrets of earning more online (2nd Edition)
14 Sep 2011
Working with MissionFish, we have carried out a survey of what charities are doing with social media for the first time. We have trend data on how the wider world is using social media, the rise of the mobile internet and the penetration of broadband into society as a whole.
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Passion, persistence, and partnership: the secrets of earning more online
16 Jun 2008
Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.
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State of the sector 2011
26 Apr 2012
You know what the key challenges and priorities are within your own organisation – but how are contemporary economic and political challenges impacting your colleagues in the third sector? Exploring the key findings from our regular survey into what the sector is thinking and prioritising right now, drawing on data gathered in Autumn 2011.
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Passion, persistence & partnership - a presentation by nfpSynergy and MissionFish
16 Jan 2012
While online donations remain some way behind online retail, the share of charitable donations arriving through online channels has risen by 85% in just 3 years. There are also clear signs that charities are taking a more sophisticated and holistic approach to their online communication.
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Share giving-sheer indifference, March 2004
20 Oct 2004
A research report on the use of share giving by charities, a policy introduced in April 2000 which allows individuals to give shares and offset the value of the shares sold against their income tax liability and reduce their capital gains tax liability.
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The 21st Century Donor
20 Oct 2007
This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.
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Sending out an SMS 2.0: The potential of mobile phones for charities and non-profits - July 2011
20 Jul 2011 The follow-up to our 2009 report. As mobile phones have become more powerful and SMS donations have increased, we examine the potential and pitfalls charities face whilst making the most of this communications and fundraising avenue
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HQ Imperialism or Regional Barons?
20 Oct 2008
This study represents a snapshot of how well charities' Regional-HQ relationships are functioning, according to charity employees. The aim of this study was to develop some hard data on this important issue - the first public study of its kind in the UK that we are aware of. The results highlight some worrying schisms and considerable room for improvement for many charities.
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Innovation - so good it hurts!
1 Jan 2011
A presentation on how to make your organisation more innovative.
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Government Volunteering Trends 2001 -2010
1 Jan 2011
This report shows the latest trends in volunteering from 2001 -2010 based on government data over the years.
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Disgusted or delighted? What does concern the public about charities? March 2004
1 Mar 2004
A representative sample of the UK population was asked to think about charities and the work that they do and pick up to five issues from a prompted list that they found 'off-putting, worrying or irritating'. The biggest single response was 'concerns about the amount that goes to the charity' - 68% and only 5% of respondents said nothing irritated or concerned them.
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Public think charities are reaching for higher professional standards
21 Dec 2011
Leading not-for-profit sector research consultancy nfpSynergy’s Charity Awareness Monitor regularly surveys a representative sample of 1000 16+ year olds throughout mainland Britain, asking them a range of charity-related questions - including how they perceive the professionalism of charities they support, and what key factors that think constitute potential barriers to giving.
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Coalition Government yet to impact positively on charities, say public
24 Feb 2012
Only 1 in 10 (11%, slide 2) of the British public think the Coalition Government has had a positive impact on charities to date, with four times that number (44%) actually disagreeing that there has been any such positive impact - according to new research out today.
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Unlocking Potential
20 Jan 2012
These free reports are from the organisation Clinks, and focus on issues of criminal justice. Unlocking Potential focuses on people who have been through the Criminal Justice System, and how they should be involved in decent making and policies. Less Equal Than Others explores the inequalities faced by Black and Ethnic Minorities in the Criminal Justice System.
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Less Equal Than Others
20 Jan 2012
This free reports are from the organisation Clinks, and focus on issues of criminal justice. Less Equal Than Others explores the inequalities faced by Black and Ethnic Minorities in the Criminal Justice System.
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Online social networking vastly prevalent amongst young people - especially those claiming regular charitable involvement
7 Sep 2009
5 out of 6 (83%) of all 11-25 year olds use at least one social networking site, with Facebook easily the most popular - according to data out today. Significantly, those claiming regular involvement with charities, and those of university age, are especially likely to use such online media.
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"Unsung heroes of social capital”: Charity donors give more than mere money
9 Feb 2009
Leading not for profit sector think tank and research consultancy nfpSynergy’s Charity Awareness Monitor surveys a representative sample of 1000 16+ year olds throughout mainland Britain every year, asking them a range of charity-related questions, including gauging their involvement in activities that help build so-called “social capital”.
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Child issues dominate top public concerns tackled by charities
26 Nov 2010
Half the ‘top ten’ of a wide range of issues of greatest public concern that are tackled by charities are child-related - according to new data out today.
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Dramatic growth in public support for charities investing in fundraising
15 Dec 2010
There has been a dramatic increase in public support for charities investing in their own fundraising, according to new data out today.
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Scottish donations for Scottish beneficiaries, Scots increasingly urge during downturn
1 Feb 2010
As the economic lull has worn on, the Scottish public has increasingly felt that charitable donations made north of the border should also be spent there, according to new data out today.
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Coalition MPs deem charities to be "more important" post-Election, helping achieve public spending cuts
28 Sep 2010
Coalition MPs overwhelmingly believe that “charities and social enterprises are going to be more important to the new government than to the last one”, according to new data out today. However, Lib Dem MPs are noticeably less emphatic about this than their Conservative “partners”; and Labour MPs remain staunchly sceptical.
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Most MPs embrace business support for political parties, but say such backing from charities should remain banned
12 Nov 2010
Most MPs believe that businesses should be able to support political parties but that the ban on charities so-doing should remain in place, according to new data out today.
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Youth volunteering slumps by a quarter following continuous rise since 2008
28 Jul 2011
The numbers of young people claiming to have volunteered within the last three months dipped by a quarter – from (slide 3) 19% in Nov 2010 to 14% in May 2011 – despite having previously enjoyed a steady rise since May 2008, according to new data out today.
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Public happier for foreign businesses, foreign governments, churches - even royals – to donate to political parties than for UK charities to do so
21 Jul 2011
‘Charities’ rank lowest out of a range of prompted options, demonstrating the lack of public appetite for overturning the current legal ban on such donations.
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Public trust in charities slumps nine points, 2006-2007
2 Mar 2008
Public trust in charities slumped 9 percentage points (from 51% to 42%) between Sept 2006 and July 2007, according to latest figures released today (see attached summary slides). People from lower social grades (DEs: 30%), 55-64 year olds (35%) and those living in Yorkshire and the North East (26%) show least trust.
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Smaller charities grow at a third the rate of large or medium-sized ones; and are more likely to see incomes actually shrink in a downturn
1 May 2008
Compared with large and medium-sized voluntary organisations, smaller charities struggle to grow turnovers in real terms (excl. inflation), even in boom times, and are more likely to actually see their annual incomes shrink during downturns - according to a new analysis of UK charities’ finances over the last three decades (see attached summary slides).
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Youth volunteering levels flat, 2006-7 and show “engagement watershed” around age 16
1 May 2008
Youth volunteering levels fluctuated but remained broadly flat for the 18 month period Mar 2006 – Nov 2007, with 13%-19% 11-25 year olds claiming to have volunteered for a charity “in the last three months”, according to latest figures released today (see attached summary slides).
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Volunteering levels flat since 2003
1 Jun 2008
Volunteering levels have been fluctuating (18-20%) but remained broadly flat since 2003, with a notable slump amongst 54-64 year olds (down by a third, from 23% in 2001 to 16% in 2007), as the Government’s strategy thus far fails to deliver rising volunteer numbers - according to a new briefing out today.
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Councillors & Local Authorities rate charities highly for public service provision - but doubt Compact
11 Jun 2008
58% of Councillors and 50% of Local Authority staff think “charities are able to deliver public services as cost-effectively as local authorities”, respective figures rising to 63% and 59% when comparing charitable ability in this area with that of companies - according to figures out today (see attached summary slides).
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Public sector claims to prefer charities to deliver its services yet fights shy of contracting them
18 Jul 2008
58% of Councillors and 50% of Local Authority staff think “charities are able to deliver public services as cost-effectively as local authorities”, respective figures rising to 63% and 59% when comparing charitable ability in this area with that of companies - according to the latest data (see attached summary slides). However, Local Authority staff estimate just 14% of services are provided by the voluntary sector, with companies bagging a quarter (26%) of all delivery contracts.
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Public dramatically overestimate charity admin and fundraising costs - but are more tolerant of the latter
22 Oct 2008
The public are dramatically overestimating charities’ admin and fundraising costs but are more tolerant of the latter - according to new research out today (see the figures by downloading file)
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Public put off more by how a charity spends its money than how it raises it
12 Nov 2008
The public is more put off by how a charity spends its income than how it generates it - according to new research out today.
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MPs advise charities on high-impact, cost-effective lobbying
7 Feb 2009
Over half (55%) of MPs say “building a relationship with 10 key MPs” is the most effective way to spend a limited lobbying budget, with just 3% and 2%, respectively, advising using constrained resources to hire a public affairs agency or run a party conference fringe event - according to figures out today.
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Donor outlook less gloomy amongst core supporters, research shows - negativity from existing non-donors may overly darken the picture
7 Apr 2009
The propensity of hardcore non-donors to say they have given, or will give, “less” to charities during a downturn – when they don’t give anything anyway – may be painting an overly-gloomy picture of voluntary revenues in the third sector, according to new figures out today (see attached summary slides).
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High fundraising standards deemed top “driver” of public trust in charities
1 May 2009
Amidst a recent plethora of negative fundraising stories in the media, having “high fundraising standards” (46%), having made “personal contact” (39%) and possessing a “long-established brand” (38%) are the top three prompted “drivers” the public say makes them most likely to trust a charity, according to data out today (see attached slide 2)
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Party conferences of limited use for lobbying, MPs & Peers tell charities
6 Jun 2009
As the party conference season gets underway, only 13% of MPs and 9% of Peers rate attending such gatherings as one of the best ways for charities to influence them, trailing almost every other lobby tactic - according to a poll out today.
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Public expects ideal charity to be even more 'supportive' in a recession
8 Jun 2009
The public are keener than ever for charities to be 'supportive', 'sympathetic' and 'responsive', now that the UK has entered recession, according to new data out today: demands that pose an interesting challenge to an already struggling third sector.
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Number of Scots giving to charity down 8 percentage points year-on-year: Scottish men and the middle-aged notably thrifty
20 Jul 2009
The number of Scottish people claiming they “donated to charity in the last 6 months” has dipped from 79% in April 08 - before the full felt force of the economic downturn - to just 71% in April 09, according to new data out today. Scottish males and the middle-aged (35-64 year olds) seem to have fronted the slump.
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Charities now drive moral agenda, research shows
26 Aug 2009
Charities and campaigners are tackling the activities society most deems unethical, whilst issues still vexing many religions have less moral relevancy - according to new data
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Trust in charities bounces back whilst faith in banks wilts
11 Nov 2009
Public trust in charities jumped a sizable 23 percentage points (from 42% to 65%) between a July 2007 low-point and Nov 2008, the biggest “bounce-back” of any type of major British public body or institution - according to latest figures released today (see attached summary slides).
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Young Brits spontaneously name Fry, Beckham and X Factor judges as celebrities most likely to make them support a charity
19 Jan 2011
Young Brits spontaneously name Cheryl Cole, David Beckham, Simon Cowell, then Stephen Fry as the top four celebrities most likely to influence them to support any charity they endorsed - according to data out today. However, more generally, the majority (51%) still say having a celebrity endorse a charity would not make them more likely to support it.
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Prince William adjudged “charity champ” by public, but Kate Middleton yet to make her charitable mark.
12 Apr 2011
Prince William is perceived by the public as being one of the hardest-working royals when it comes to supporting charities - in sharp contrast to public perception of his imminent wife, Kate Middleton - according to a major new poll out today.
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Royal British Legion, RSA and Comic Relief head charity social media league table
1 May 2011
The Royal British Legion, RSA and Comic Relief are the top three UK-based charities with the largest “social media presence” - in terms of Facebook, Twitter and YouTube engagement - according to a major briefing out today.
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Most comprehensive research to date shows depth of concern from fundraisers about cheque abolition
5 May 2011
On average, fundraisers rank themselves as being “8-out-of-10” (scale of 1 to 10) concerned about the impact, on charitable revenues, of the proposed abolition of cheques in 2018 - according to research presented to a government inquiry into the issue.
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Red Nose Day spearheads youth-driven text-giving surge, report claims
1 Jul 2011
Recent increased mobile “text-giving” to charities is largely driven by high-profile campaigns like Red Nose Day, and fuelled by younger donors - claims a new report out today.
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Debt and taxes will be main London 2012 legacy, say public - with charities losing out
1 Sep 2011
With less than a year to go, ‘government debt’ or ‘increased taxes’ are still seen by the British public as the most likely (39%) legacy of the London 2012 Games, according to data out today.
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Trust in charities down over 10 percentage points since last General Election.
24 Nov 2011
Public trust in charities has rollercoastered (slide 2) from a 5-year high of 70% back in Jan 2010 – pre the May 2010 General Election – to a low of 53% in Jan 2011, before rallying to 59% in most recent polling (July 2011), according to a briefing out today.
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1 in 5 people claim to donate more to charity at Christmas yet a similar proportion say they find it harder to give
16 Dec 2011
The “Season of Goodwill” affords a mixed Santa’s sack for British charities, according to research out today. Whilst (slide 3) 1 in 5 (20%) Brits say they tend to give more to charities at Christmas, a similar number (17%) also claim they find it harder to give to good causes.
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1 in 3 people fear future dependence on state handouts, 1 in 5 fear charity aid
20 Jan 2012
A third (34%) and a fifth (20%) of the public say (slide 2) they are fairly or very worried about needing future financial assistance, from the state and from charities respectively, according to new data. Younger people and women are generally more worried about this than older people and men.
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Less than half (43%) of the public think they have heard of the Charity Commission
10 May 2012
Public see the Charity Commission’s prime functions (slide 4) as keeping a charity register; and investigating fraudulent/bogus charities
The public appear less aware of the Charity Commission, and what it does, now than 7 years ago (slide 5)
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Will the ‘Big Society’ agenda be split down party lines?
1 Jul 2010
Support for specific charitable causes varies with political outlook, according to out today – raising the stakes for the third sector as the Lib Dem-Conservative coalition starts work on its Big Society agenda.
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Making Segmentation Work
26 Apr 2012
Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience. But what is the theory of segmentaiton? This presentation explores how charities can make sure they exract every ounce of value from their investment in research and marketing.
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Giving in hard times: the latest donor insight from the Charity Awareness Monitor
26 Apr 2012
The Charity Awareness Monitor (CAM) surveys the general public twelve times a year on all aspects of charitable engagement - from awareness of brands and donation habits through to views on campaigning, levels of trust and barriers to giving. Drawing on recent data, this session examines the key trends you need to know about this year.
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Unlocking the pot of gold in legacy giving
16 Jan 2012
Legacy giving is an area of crucial importance but presents a myriad of challenges for charities. Bringing together new data from the Charity Awareness Monitor and our experience of researching legacies in a focus group setting, we look at public perceptions of this difficult topic and how charities can grow this important income stream with sensitivity.
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The explosion in consumer choice: how charities cope with it in their branding, fundraising and volunteering
16 Jan 2012
The public have a level of choice in almost every aspect of their lives that was unthinkable 20 years ago. But charities have largely ignored the rise in consumer choice in the way they treat their stakeholders. So how should charities respond to consumer choice - and even exploit it?
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Fringe benefits: are party conferences a good use of resources? nfpSynergy briefing
16 Sep 2009 A briefing released in Sept 2009, using data from the Charity Parliamentary Monitor to examine whether party conferences are a good use of resources for charities and non-profits.
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Young People in Governance - November 2010
Young People in Governance - November 2010
30 Nov 2010
Young people have much to contribute to the governance of charities and not-for-profits, whether they work specifically with children and young people. Young people can bring a fresh perspective and new energy to decision-making, as well as making boards more diverse and representative of the general public and – for some charities – their service users.
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Collaboration in the charity sector
20 Jan 2012
We're pleased to be able to bring this version of a dissertation by Sam MacKenzie, which explores the role of trust in collaboration management within the charity sector. Click on the link above to download the full version - and click here to access the summary.
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nfpSynergy Scottish charity research
28 May 2009
A presentation from our 2009 Scottish seminar looking at which charities have the highest awareness in Scotland, how the Scottish charity sector compares to the UK as a whole, what charities can do to impress MSPs, and more results from our Scottish research.
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Feast or famine? (or how charities can survive the recession)
1 Jan 2011
Download this presentation to find out the 10 key things your charity should be doing in order to survive the recession.
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What charities can learn from the Obama campaign
28 May 2009
This presentation, from our 2009 Scottish seminar, examines the 'Obama effect', and the way his election campaign combined new online methods with tried and tested campaigning techniques. It includes examples of his campaigning and fundraising emails, and looks at what charities can learn to use in their own work.
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10 delicious charts from the knowledge delicatessen
1 Aug 2011
Ten charts with important messages for those working in the sector covering lifestage, fundraising, public perceptions, CEO salaries and much more.
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Scottish Charity Presentations 2010
1 Jul 2010
This presentation includes three talks on the day - highlights of our work in Scotland, how much do people trust charities and how to create a powerful charity brand.
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What do the public think of charities?
1 Jan 2011
How do the public see charities? What misperceptions do they have, and how can charities combat this?
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Who volunteers? November 2008
18 Jun 2009
This presentation looks at the state of volunteering in the UK, including detailed data from our research, and some suggestions for where volunteering could go next.
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Polish your communications
1 Aug 2011
Three different perspectives on how good media relations and PR work can help your organisation.
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The potential of mobile phones for charities
1 Aug 2011
Highlights from our latest free report into charities and mobile phones.
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Trust In Charities
1 Apr 2011
The role of trust in fostering and sustaining public engagement - for both individual charities and the sector in general - drawing on recent nfpSynergy data and analysis.
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Why age matters for charities
1 Apr 2011
A look at generational differences in charity engagement and the socio-economic changes influencing patterns of engagement over people's lifetime.
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Corporate fundraising - will it ever work?
1 Jan 2011
the relationship between charities and companies - what are the problems, and how can charities improve their corporate partnerships?
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Understanding the recession
1 Jan 2011
Facts and figures on the current recession, who it's affecting, and whether this should concern charities.
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Signed,sealed and delivered- Executive summary
23 Nov 2007
Summary of our report written in collaboration with the Fundraising Standards Board, looking at the public's perceptions of charity direct mail, and how charities can work with these.
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What kind of supporter marketing strategy does your non-profit have?
2 Apr 2008
Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing.
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Passion, persistence, and partnership: report summary
20 May 2008
Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.
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You can take a Gift Aid Horse to Water... February 2004
1 Feb 2004
A research report on charities' attitudes to Gift Aid and its marketing which shows charities are not making enough of Gift Aid. Questionnaires were sent to over 600 charities ranked by income. 136 completed questionnaires were received.
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Payroll giving: Big opportunities/ Big obstacles- December 2002
1 Dec 2002
A research report on charities' attitudes to payroll giving and its marketing. Questionnaires were sent to over 600 charities ranked by income. 136 completed questionnaires were received.
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Code of Good Governance Case Studies
17 Jul 2008
Case studies from our evaluation of the Code of Good Governance. You can also download the full report - Review and Development of the Code of Good Governance.
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Review and development of the Code of Good Governance
17 Jul 2008
The Code of Good Governance had been in existence for a number of years helping to improve the governance practices of organisations in the Voluntary and Community Sector. The Governance Hub asked us to review the impact of the Code, and to look at changes that might be needed to improve take up and usage.
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A strong charity brand comes from strong beliefs and values
1 May 2008
This updated report is a must-read for everyone who is interested in charity branding. It looks at how to create a strong, belief-based brand for voluntary sector organisations. The report examines the hierarchy of motivations that affect charity donors, and sets out the three steps to creating and delivering strong brand values for your organisation.
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21st Century Donor- Executive Summary
20 Oct 2008
This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.
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Who gives to charity? nfpSynergy briefing
20 Oct 2008
Who gives to charity? An analysis of the most recent Family Expenditure Survey, which asks over 6,000 UK households about how much they give to charity, and how often. This report was updated with new charts and analysis on the 28th June 2007.
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Running for the money
20 Oct 2008
Running for the Money started out as research into the possible demand for a second marathon in London. However, as results came in, it became clear that the interest in a second London marathon was in fact part of a wider yearning for more accessible, more strategically-planned charity runs throughout the UK. We prospected for a nugget of fundraising potential and discovered a whole mine.
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"Branding: the jeweller's story"- Case studies from the voluntary sector plus a branching toolkit-July 2005
20 Oct 2008
It is three years now since we published 'Polishing the Diamond' in the autumn of 2002, and it remains one of our most popular reports.For this reason we decided to pull together a series of branding case studies from across the sector.
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Mission impossible- a report and reference collection of charity mission and visions (report only)
20 Oct 2008
A 20 page summary of the full report.
Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements. It takes away all the hard work of trawling through their organisations' websites.
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The power of dreams, the burden of leadership: Report on the Barclay's "Britiain 's Most Admired Charity" Survey- October 2008
1 Oct 2008
"The power of dreams, the burden of leadership" is a report disseminating the "Britain's Most Admired Charity" survey data. It concentrates on a number of important issues for any charity that wants to increase its effectiveness including: the key attributes of successful charities; skill and expertise shortages; government initiatives that have impacted (or not impacted) the sector; and the key challenges for effective charities and charity leaders.
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Restricted vs Unrestricted Income Survey
24 Oct 2008
In one of our newsletters, we asked readers to complete a survey giving us their views on restricted and unrestricted income. We've taken the results from the survey, turned them into charts and created a pdf of the results.
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Sending out an SMS:The potential of mobile phones and text messaging for charities and non-profit organisations 2009
18 Jun 2009
A report on using SMS and mobile phones for fundraising and campaigning. Includes our ten top tips, and case studies from other organisations.
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State of the Third Sector in 2009
30 Apr 2010
The third sector is poised for huge changes. There is an upcoming general election, government budgets are about to shrink, and the economy remains fragile. So research such as this, which tries to understand the dynamics and concerns of the third sector, is even more important.