The Seven Sentiments of Cynical Donors - Perceptions of Charities in Brexit Britain

In this report we used qualitative research (focus groups) to explore a range of issues impacting on donor views of charities in the context of the events of 2016 – particularly the Brexit vote and the surrounding issues it brought into the public arena.

We’ve reflected on the recovery of trust in charities seen since the lows of 2015 (following a summer of heavy media critiques of the sector), and explored how emerging conversations in the broader political arena around topics such as anti-establishment and anti-expert sentiment are relevant to the way donors feel about their engagement with charities.

For key findings, full methodology, in depth analysis and findings, please download the full free report.