Resources
We publish our research because we think the sector benefits when evidence is shared openly. Below you'll find our free reports, presentations and blog posts covering everything from public attitudes and fundraising trends to governance, campaigning and funder practice. Use the search to find what's relevant to you, or browse to see what catches your eye, or you can view our old reports on our archive page.
The Donation Deficit: How the pandemic has shaped charity donations
A mini-report on how the pandemic changed charitable giving. Donation levels fell from 69 per cent of the public before Covid to 55 per cent by March 2021, with the sharpest drops among over-35s and in-person giving. Drawn from our public tracking research.
Responsible Play - Charity Lotteries and gambling-related harms: a call for proportionate regulation
An independent review of charity lotteries and gambling-related harm, commissioned by the Lotteries Council. Draws together the evidence to show charity lotteries are low risk, and argues for a harm-proportionate levy and a code of best practice for lottery and scratch-card operators.
Going Viral | Covid-19: How did charities respond to the first phase of the crisis?
How charities responded in the first weeks of Covid. Twenty-four interviews with charity staff, from chief executives to frontline workers, between 27 March and 2 April 2020, on the immediate decisions being made about services, fundraising and staff welfare.
Give and Take: The challenges of measuring public generosity in the UK
Why different surveys reach different conclusions about who gives to charity and how much. Analyses the statistical and practical problems with the main approaches to measuring UK giving and proposes a panel-based alternative.
Fundraising Around the World
Trust, giving and volunteering compared across nine countries: Australia, Canada, Germany, the Netherlands, Ireland, New Zealand, South Korea, the UK and the US. Produced with Australian consultancy More Strategic, it covers popular causes by country and giving patterns by religion, donation size and attitude.
GDPR: The change that charity donors want
What did donors actually want from charities on data protection ahead of GDPR? Focus groups and Charity Awareness Monitor data on public attitudes to how charities use personal data, with recommendations for charities preparing for the 2018 changes.
Facts and Figures: Legacies for charities
Facts and figures on wills and legacies in the UK: who leaves gifts to charity, how much legacy income the sector receives and where it goes. A reference sheet drawn from sector data.
In Good Company - Taking Corporate Partnerships into New Dimensions
Are corporate partnerships getting blander? This report examines the traditional models of charity and company collaboration, newer models, and next-generation 'partnership mash-ups', and argues for more innovation and courage on both sides.
Getting the Message Across - Practical strategies to tackle public concerns about donating to charity
Practical strategies for tackling public concerns about charity spending and executive pay. Based on focus groups with donors, it sets out six communication themes charities can use, six ways to deliver them and eight key takeaways. Second edition of our 2006 guide.
A short briefing on corporate gift aid
What does a good level of Gift Aid look like? A short briefing based on a survey of charity professionals, covering Gift Aid income, typical conversion rates by fundraising activity, and the strengths and weaknesses of the scheme.
Major Donor Giving Research Report
A synthesis of the research on major donor giving, produced with the Institute of Fundraising. Why major donors give, how they choose charities, why they keep giving and why some wealthy people don't. Updated in 2017 to reflect Brexit and GDPR.
Gimme, Gimme, Gimme! - A guide to fundraising for small organisations
A plain-English guide to fundraising for small organisations and anyone new to raising voluntary income. Designed to help you approach fundraising with realism and improve your chances of success. Consistently one of our most downloaded resources.