Resources
We publish our research because we think the sector benefits when evidence is shared openly. Below you'll find our free reports, presentations and blog posts covering everything from public attitudes and fundraising trends to governance, campaigning and funder practice. Use the search to find what's relevant to you, or browse to see what catches your eye, or you can view our old reports on our archive page.
How do minority ethnic audiences engage with charities?
How Black, Asian and minority ethnic audiences engage with charities and volunteering, a group the sector rarely researches. Finds higher volunteering rates than the general public, a stronger role for faith in giving decisions and a preference for overseas causes. From our syndicated public research.
Show me the money! The challenges in how charities present their financial information to the public
How charities present their finances to the public, and why it matters to donors. Identifies six problems, including figures buried in technical reports, inconsistent fundraising numbers, omitted fundraising costs and the limits of the Charity Commission's website.
A Healthy Audience
Does the number of people with a health condition determine the size of the charity that supports them? An update of our 2014 analysis, covering income gaps between health charities, the link between mortality and income, and what drives public support for health charities.
Trust in charities, and why it matters
What trust in charities is, why it matters and what drives it. The first in a series produced with ACEVO, drawing on our public tracking research to give charity leaders a comprehensive picture of public trust and how to protect it.
The Seven Sentiments of Cynical Donors - Perceptions of Charities in Brexit Britain
Focus group research on how donors saw charities after the 2015 fundraising critiques and the 2016 referendum. Identifies seven sentiments that shaped donor cynicism in Brexit Britain and what charities can do to address them.
How would the ideal charity spend its income?
How would the public have the ideal charity spend its money? Drawn from our Charity Awareness Monitor, this report looks at what concerns people most about charities, what puts them off giving and what would encourage them to give more.
Help seeking behaviour in young adults
How young adults seek help, and how charities can meet their needs. An in-depth report produced for the Vodafone Foundation, with case studies and practical tips for local and national not-for-profits working with young people, including on mental and physical health.