Resources
We publish our research because we think the sector benefits when evidence is shared openly. Below you'll find our free reports, presentations and blog posts covering everything from public attitudes and fundraising trends to governance, campaigning and funder practice. Use the search to find what's relevant to you, or browse to see what catches your eye, or you can view our old reports on our archive page.
An Emotional Journey: How charity brands can cut through the noise
Donors say they give on impact and effectiveness, but the evidence says decisions are quick and emotional. This report looks at the role of emotion in how the public relate to charity brands and closes with four practical points for charities that want to engage supporters emotionally.
Mission Impossible II
A compilation of vision and mission statements from charities and non-profits, chosen to highlight good practice and give charities a benchmark for reviewing how they present their own purpose. Follows the original 2008 Mission Impossible.
Ringing a bell? Analysing available evidence on the sources and benefits of awareness for charities
What is the relationship between charity awareness and income? A five-part review of the available evidence on how prompted and spontaneous awareness connect to voluntary income and media spend, and what that means for brand investment.
What’s in a Name? The key issues when a charity wants to change their name
Changing a charity's name is a huge decision. This report looks at why charities rename, what makes a good name, recent examples, the challenges involved, five golden rules for the process and how to decide whether a change is right for you.
The Right Attitude
A practical introduction to audience segmentation for charities. What to think about before you start, the benefits and drawbacks of the main approaches, and guidance from charities that have segmented their audiences successfully.