In Good Company - Taking Corporate Partnerships into New Dimensions

The charity world has a conflicted attitude towards companies. Our concern is that the relationship between companies and charities is becoming ever blander. For charities and companies to make the most of each other we need innovation and courage. So what might new ideas look like?

To answer this, Joe Saxton draws on more than 25 years experience in non-profit sector to investigate the effectiveness of current and new models of partnerships in this report. The report consists of five parts:

  • Introduction

  • The existing traditional corporate partnership models 

  • The new corporate partnership models 

  • The next generation: partnership mash-ups

  • Conclusion

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Long live the digital revolution in charities

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Ringing a bell? Analysing available evidence on the sources and benefits of awareness for charities