Blog
Our blog is where we share what we're learning; from our tracking data, our bespoke research, and our day-to-day work with charities across the UK, Ireland, and Canada. You'll find analysis of public attitudes, fundraising trends, brand strategy, funder relationships, and the policy issues shaping the sector, alongside guest posts from people doing interesting work in the charity world. We publish weekly, and everything here is free.
Kinda chic? What charities posted about in 2026
Social media trends move fast. Drawing on data from our Brand Voice library (which tracks and codes content across the UK’s top 100 charities) we explore what worked on social media in the last few months, and how sector comms teams can stay both on-brand and ahead of the curve.