Blog
Our blog is where we share what we're learning; from our tracking data, our bespoke research, and our day-to-day work with charities across the UK, Ireland, and Canada. You'll find analysis of public attitudes, fundraising trends, brand strategy, funder relationships, and the policy issues shaping the sector, alongside guest posts from people doing interesting work in the charity world. We publish weekly, and everything here is free.
Are AI tools recommending your charity?
Big-name charities might dominate traditional search, but AI assistants are recommending surprising, lesser-known alternatives based on third-party data rather than official websites. We talk through the nfpResearch benchmark to show how charities truly appear in AI search—and what they can do about it.
Stop trying to be different. Start being distinctive.
Our team tells you more about how to build loyalty and grow your brand using our new tool the Brand Voice library alongside our nfpBrand research. Learn more about what the Brand Voice library does and how it works.
Why Branding Matters for Charities
This year nfpResearch is on a mission to help charities boost their brands and raise their reputations with supporters and stakeholders alike. Our first stop is to identify why brand is important and what might stop an organisation from investing in its brand.
Charity Media Coverage in 2024
For the most part, 2024 hasn't seen the UK charity sector win the impactful media coverage it deserves. How can charities make positive waves that will inspire a largely uninspired public?
Why Charity Marketing Matters (Even When the Headlines Say Otherwise)
Charities are often criticised for their spending, particularly when it's on advertising and branding. How can we get across the idea that this is a vital part of our operations?
What can nfpBrand reveal about your charity?
How healthy is your brand? Using our powerful brand monitor and analysis, we can help you better understand what you're doing well, and what could be improved.
