Blog
Our blog is where we share what we're learning; from our tracking data, our bespoke research, and our day-to-day work with charities across the UK, Ireland, and Canada. You'll find analysis of public attitudes, fundraising trends, brand strategy, funder relationships, and the policy issues shaping the sector, alongside guest posts from people doing interesting work in the charity world. We publish weekly, and everything here is free.
Are AI tools recommending your charity?
Big-name charities might dominate traditional search, but AI assistants are recommending surprising, lesser-known alternatives based on third-party data rather than official websites. We talk through the nfpResearch benchmark to show how charities truly appear in AI search—and what they can do about it.
Stop trying to be different. Start being distinctive.
Our team tells you more about how to build loyalty and grow your brand using our new tool the Brand Voice library alongside our nfpBrand research. Learn more about what the Brand Voice library does and how it works.
Happy Holidays from nfpResearch: Cheers to 2024!
Now we're in the festive season and the end of 2024, we at nfpResearch are looking back at all of the impactful work we've been doing this year and what we hope to bring forward into the new year. Cheers!
Strong Nonprofit Brands: Building trust, profile and love for your organization
Download information about our latest webinar to learn more about the power of good branding and how understanding brand can help Canadian nonprofits to reach wider and more relevant audiences.
Interviews with Under-Represented Donors: What We Learned
This week we're exploring the key lessons from our latest event, sharing interviews with minority ethnic donors to find out how they engage with the charity sector.
