Blog
Our blog is where we share what we're learning; from our tracking data, our bespoke research, and our day-to-day work with charities across the UK, Ireland, and Canada. You'll find analysis of public attitudes, fundraising trends, brand strategy, funder relationships, and the policy issues shaping the sector, alongside guest posts from people doing interesting work in the charity world. We publish weekly, and everything here is free.
Five Trends Shaping Charitable Income, AI, and Advocacy in 2027
Rising costs, shifting donor behaviour, and evolving media gatekeepers: charities face a complex landscape heading into 2027. Drawing on the findings we shared in our webinar, we explore five defining trends shaping the sector, and the opportunities within each.