Blog
Our blog is where we share what we're learning; from our tracking data, our bespoke research, and our day-to-day work with charities across the UK, Ireland, and Canada. You'll find analysis of public attitudes, fundraising trends, brand strategy, funder relationships, and the policy issues shaping the sector, alongside guest posts from people doing interesting work in the charity world. We publish weekly, and everything here is free.
Why Branding Matters for Charities
This year nfpResearch is on a mission to help charities boost their brands and raise their reputations with supporters and stakeholders alike. Our first stop is to identify why brand is important and what might stop an organisation from investing in its brand.
Charity Shops: Trends and Demographics
Physical retail has been on the long road to recovery after the pandemic delivered a huge blow to high-street footfall, but can charity shops use their unique offering to rise above the rest?
Happy Holidays from nfpResearch: Cheers to 2024!
Now we're in the festive season and the end of 2024, we at nfpResearch are looking back at all of the impactful work we've been doing this year and what we hope to bring forward into the new year. Cheers!
Charity Media Coverage in 2024
For the most part, 2024 hasn't seen the UK charity sector win the impactful media coverage it deserves. How can charities make positive waves that will inspire a largely uninspired public?
Strong Nonprofit Brands: Building trust, profile and love for your organization
Download information about our latest webinar to learn more about the power of good branding and how understanding brand can help Canadian nonprofits to reach wider and more relevant audiences.
Small Charity Research Award Winner 2023: Hamlin Fistula
One of the three recipients of our Small Charity Research Award 2023 was Hamlin Fistula who wanted to better understand and grow their audiences. Here, we're sharing details of the project and how we helped them achieve their goals.
Legacy giving in the UK and Ireland
There are significant barriers to increasing legacy donations in the UK and Ireland. How can the sector improve awareness and involvement around these donations?
New FREE REPORT: Funder Plus & Additional Support
We're proud to be releasing a new resource this week which explores the perceptions of 'Funder Plus' support given to grantees and declined applicants of three funders.
Charity at the Paris Olympics 2024
As we approach the end of the Paris Olympics 2024, it's worth celebrating the athletes who made it their mission to use their platform to support charities this year.
The Future of the UK Charity Sector Under a New Labour Government
This week we're sharing insights from our latest online event, the nfpPolitics Westminster Post Election Panel. What will a Labour government mean for the charity sector?
Why Charity Marketing Matters (Even When the Headlines Say Otherwise)
Charities are often criticised for their spending, particularly when it's on advertising and branding. How can we get across the idea that this is a vital part of our operations?
It's a Labour victory - but what do they think of your charity and cause?
After a landslide victory for the Labour party, what can charities expect for their relationships with MPs?
What do people think about Esmée Fairbairn Foundation 2024
We were recently re-commissioned by Esmée Fairbairn Foundation to help them better understand the experiences of their applicants, and are delighted that they have decided to publish our findings. We wanted to take the opportunity to re-post their open and honest response to the research written by Esmee's Director of Communications and Learning, Gina Crane.
Interviews with Under-Represented Donors: What We Learned
This week we're exploring the key lessons from our latest event, sharing interviews with minority ethnic donors to find out how they engage with the charity sector.
Focus Group with Young People - Summary
This week we're sharing the key takeaways from our recent live focus group with young members of the public in the UK, hearing what they had to say about their favourite causes, disconnect with the charity sector, and how they prefer to donate.