Peter Dawson
HEAD OF CLIENT RELATIONS
Peter is Head of Client Relations at nfpResearch and is often the first person new clients speak to.
He joined in June 2018 and spent seven years delivering research across the organisation's public and professional audiences, from general public brand tracking through nfpPublic to tracking with MPs, journalists and health professionals. He moved into the client relations role in 2026, so the advice he gives on scope and approach comes from having done the research himself.
Peter holds an MSc in Political Research from the University of Strathclyde. Before nfpResearch he worked for a small community charity in the north-west Highlands and volunteered with Citizens Advice Scotland.