Eva Spencer
RESEARCH LEAD
Eva specialises in brand and audience research for charities across Canada, Ireland, the UK and the US. She leads nfpPublic, our brand tracking study, in Canada and the US, giving charities insight into how the public views them and the causes they work on. She helps charities turn that insight into action - shaping brand positioning, informing campaign development, and identifying how best to engage key audiences. She also manages a range of quantitative and qualitative projects for nonprofits and funders.
Eva holds the MRS Advanced Certificate in Market and Social Research Practice and is working towards MRS Certified Membership. She studied French and Linguistics at the University of Warwick and previously worked for a research agency in the pregnancy and baby sector. Her volunteering experience includes positions at Girlguiding and a community sustainability project.