nfpSupporters helps charities understand the people who keep them going. By surveying your supporter base directly, it gives you a detailed, evidence-based picture of who your supporters are, why they support you, and how well you're keeping them engaged.
We survey your supporter database, covering demographics, motivations for supporting your charity, satisfaction, loyalty, and communications preferences. The research tells you not just who your supporters are, but what's working for them and where you might be at risk of losing them.
What makes this particularly valuable is the benchmarking. We don't just report your results in isolation. We compare them against benchmark scores drawn from our work across the sector, so you can see how your supporter satisfaction, loyalty, and engagement compare with the typical charity. That context turns internal data into strategic insight.
nfpSupporters is commissioned as a standalone project rather than a subscription, making it flexible enough to fit around your planning cycle. Whether you're reviewing your supporter engagement strategy, preparing for a campaign, or just want a health check on your relationship with your base, the research is designed around your needs and timing.
You receive full reporting, access to interactive dashboards, and dedicated account manager time. Get in touch to find out more.