nfpPublic Minority Ethnic tracks public attitudes to charities among 1,000 members of Britain's minority ethnic communities. It uses the same core metrics as nfpPublic UK, meaning you can directly compare how your charity is perceived by minority ethnic audiences against the general public picture.
The annual survey tracks spontaneous and prompted awareness, trust, support, and recognition within your area of work. You can benchmark against other charities in the programme and explore how attitudes vary across different minority ethnic communities.
That direct comparability with nfpPublic UK is what makes this product particularly powerful. It lets you see where your brand resonates differently with minority ethnic audiences, where there are gaps in awareness or trust, and where you may be missing opportunities to connect with communities who interact with charities as donors, volunteers, service users, and campaigners.
Minority ethnic communities are among the most underrepresented groups in charity sector research. Standard tracking studies rarely achieve the sample sizes needed to say anything meaningful about these audiences. nfpPublic Minority Ethnic is designed to fill that gap, giving charities the evidence they need to engage more effectively with communities that are too often invisible in the data.
Your subscription includes reporting, access to interactive online dashboards, and dedicated account manager time. Download our briefing pack or get in touch to find out more.