nfpPublic Canada is the first dedicated public attitudes tracker for the Canadian charity sector, bringing to this market the same kind of robust, ongoing evidence that charities in the UK and Ireland have relied on for over two decades.
We survey 1,000 members of the Canadian public twice a year. The programme tracks core brand health metrics including but not limited to spontaneous and prompted awareness, trust, support, recall of advertising and publicity, and recognition within your area of work. You can benchmark against other charities tracked in the program and explore how public attitudes to the issues you work on vary across the country.
This research also includes the flexibility to test specific campaigns, messages, or propositions through a nationally representative sample. nfpIntelligence, our horizon-scanning programme that tracks the broader social, political, and economic trends shaping the operating environment for charities, is included as part of this research program.
Your subscription includes twice-yearly reporting, access to online dashboards for interactive data exploration and segmentation, debrief presentations of findings, and dedicated account manager time for analysis and discussion. This isn't a data dump - it's an ongoing research partnership, with the nfpResearch team on hand to help you make sense of what the numbers mean for your organization.
Pricing is scaled to organizational income, making nfpPublic accessible to charities of different sizes. For more information, download the briefing pack or get in touch at insight@nfpresearch.com to find out more.