nfpPublic Canada is the first dedicated public attitudes tracker for the Canadian charity sector, bringing to this market the same kind of robust, ongoing evidence that charities in the UK and Ireland have relied on for over two decades.
We survey 3,000 members of the Canadian public, nationally representative by age, gender, social group, and province. The programme tracks spontaneous and prompted awareness, trust, support, recall of advertising and publicity, and recognition within your area of work. You can benchmark against other charities in the programme and explore how public attitudes to the issues you work on vary across the country.
The real value of tracking is in what it makes possible. When you can see how public perceptions are shifting over time, you can make stronger cases for investment in your brand, target your communications more precisely, and spot opportunities or risks before they become obvious. It's the kind of evidence base that transforms strategy from reactive to proactive.
Your subscription includes reporting, access to interactive online dashboards, and dedicated account manager time.Download our briefing pack or get in touch at insight@nfpResearch.com to find out more.