Where nfpPublic UK tells you how visible your charity is among the general public, nfpBrand focuses on the people who are already aware of you and know enough to have formed a view. That's a fundamentally different and richer conversation. We recruit a sample of 1,000 respondents per charity, screened for genuine familiarity with your organisation, and survey them twice a year.

The research covers the dimensions of brand that matter most for charities: personality and attributes, differentiation from others in your space, relevance to people's lives, perceived momentum, and the emotional reactions your brand provokes. Together, these give you a detailed picture of your brand's strengths, vulnerabilities, and opportunities for growth.

For charities with strong awareness who want to understand what sits behind the numbers, or for those considering a major brand refresh, nfpBrand provides the evidence base to make strategic decisions with confidence. Combined with your nfpPublic UK tracking, it gives you both the broad picture and the depth.

Your subscription includes reporting, access to interactive online dashboards, and dedicated account manager time. Download our briefing pack or get in touch to find out more.