CASE STUDY
We delivered a top-to-bottom assessment of Relate's brand, allowing them to better target their communications and reach a wider audience.
Background
Relate is a relationship support charity, offering counselling for couples, families, young people, and individuals across the UK, both in person and online. In 2021, they wanted a full review of their current branding, messaging, the public's knowledge of their services, and how effectively they were reaching a diverse range of audiences.
Our approach
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We asked 2,000 members of the UK public about their awareness and understanding of Relate.
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Speaking to 700+ clients, we gauged how diverse and audience Relate were reaching.
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Asking national and federated staff members, we discovered what the Relate team thought about their brand and messaging.
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We held extensive conversations with members of the public, clients, and trustees.
Outcomes
We were able to provide Relate with a comprehensive segmentation of their audiences and a list of barriers preventing them from effectively spreading awareness of their organisation. This gave us a firm footing to make recommendations to them on their branding, messaging, and media strategy, allowing them to make the required adjustments to reach members of the public who would otherwise have been unaware of their services.